To promote HOP! Air France young person’s card, Les Gaulois agency is launching RUN TO MUM, in collaboration with adidas and Citadium, a well-known and trendy store in France. The end-of-year celebrations are over. The magical family moments spent by the fire, where parents cuddle their beloved children are finished. These young people have left to live their adults lives in different cities of France. However, Les Gaulois and HOP! Air France will bring the children home, and running!
The concept : To offer your lovely child, new recently launched 2017 adidas EQT Support ADV sneakers. This is the perfect gift for any young adult. Except that only one of the two trainers will be sent to the individual. The other is kept safe by the parents. In the box the young adult receives, there is a HOP! Air France young person’s card in place of the missing shoe. A card that will incite them to jump on the first plane to get their shoe back, and give their parents a big hug at the same time.
Agency: Les Gaulois,
Chief Creative Officer: Xavier Beauregard,
Creative Director: Jérôme Gonfond,
Creative Director: Hadi Hassan-Helou,
Art Director: Paul Garnier,
Copywriter: Julie Moreno
TV prod: Sarah Bouadjera,
Director: Julian Nodolwsky,
Producer: Franck Annese,
Sound: HRCLS (Hercules)