When you own a Jeep, you know that you can go anywhere you want, to see whatever you want to see. This is the promise of this Jeep press campaign with 3 surprising visuals showing different animals: a giraffe, an elephant and a doe. The catch line invites the reader to turn the ad upside down to discover another animal from the other side of the world. The giraffe becomes a penguin, the elephant a swan and the doe a sea-lion.
Agency: Leo Burnett France,
Executive Creative Director: Xavier Beauregard,
Art Director: Jerome Gonfond,
Art Director: Remi Lascault,
Copywriter: Hadi Hassan-Helou,
Illustrator: Jerome Gonfond.
Awards
Automobile Print Ad of The Year - One Show 2015
6th most awarded print campaign of 2014 - (Adage)
Gold - Cannes Lions 2014 - Press
Silver - Cannes Lions 2014 - Illustration
Bronze - Cannes Lions 2014 - Art Direction
Silver - Clio 2014 - Craft
Bronze - Clio 2014 - Press
2 Bronze - Clio 2014 - Illustration
Silver - New York Festival 2014 - Press
Silver - New York Festival 2014 - Illustratrion
Silver - New York Festival 2014 - Art Direction
Bronze - New York Festival 2014 - Use of Media
Silver - Epica 2014 - Illustration
Silver - Epica 2014 - Press
2 Bronze - Eurobest 2014- Illsutration
2 Bronze - Eurobest 2014- Art Direction
Gold - Cresta Awards 2014 - Illustration
Gold - Cresta Awards 2014 - Art Direction
Silver - Cresta Awards 2014 - Press
Silver - Red Apple Moscow 2014 - Press
Gold - Kinsale Sharks 2014 - Illustration
Silver - Kinsale Sharks 2014 - Press
2 Silver - Kinsale Sharks 2014 - - Illustration