When you own a Jeep, you know that you can go anywhere you want, to see whatever you want to see. This is the promise of this Jeep press campaign with 3 surprising visuals showing different animals: a giraffe, an elephant and a doe. The catch line invites the reader to turn the ad upside down to discover another animal from the other side of the world. The giraffe becomes a penguin, the elephant a swan and the doe a sea-lion. 

 

Agency: Leo Burnett  France, 

Executive Creative Director: Xavier Beauregard, 

Art Director: Jerome Gonfond, 

Art Director:  Remi Lascault, 

Copywriter: Hadi Hassan-Helou, 

Illustrator:  Jerome Gonfond.

 

Awards

Automobile Print Ad of The Year - One Show 2015

6th most awarded print campaign of 2014 - (Adage)

Gold - Cannes Lions 2014 - Press 

Silver - Cannes Lions 2014 - Illustration 

Bronze - Cannes Lions 2014 - Art Direction

Silver - Clio 2014 - Craft

Bronze - Clio 2014 - Press
2 Bronze - Clio 2014 - Illustration

Silver - New York Festival 2014 - Press

Silver - New York Festival 2014 - Illustratrion

Silver - New York Festival 2014 - Art Direction

Bronze - New York Festival 2014 - Use of Media

Silver - Epica 2014 -  Illustration 
Silver - Epica 2014 - Press

2 Bronze - Eurobest 2014- Illsutration

2 Bronze - Eurobest 2014- Art Direction

Gold - Cresta Awards 2014 - Illustration

Gold - Cresta Awards 2014 - Art Direction 

Silver - Cresta Awards 2014 - Press 
Silver - Red Apple Moscow 2014 - Press 
Gold - Kinsale Sharks 2014 - Illustration
Silver - Kinsale Sharks 2014 - Press

2 Silver - Kinsale Sharks 2014 -  - Illustration