A quest for the Ultimate Break was launched: a quest to win a real trip into space. One of the 2 winning codes was printed on a Kit Kat sachet. Consumers posted their codes on the website to check if they have the right one.

Agency: JWT Paris,

Creative Director: Xavier Beauregard,

Copywriter: Hadi Hassan-Helou 

Awards

Gold at Epica 2008

Silver at London International Awards 2008

Winner at Art Director's Club France 2008

Best Animated Film at Cristal Festival 2008

Finalist at D&AD 2008