A quest for the Ultimate Break was launched: a quest to win a real trip into space. One of the 2 winning codes was printed on a Kit Kat sachet. Consumers posted their codes on the website to check if they have the right one.
Agency: JWT Paris,
Creative Director: Xavier Beauregard,
Copywriter: Hadi Hassan-Helou
Awards
Gold at Epica 2008
Silver at London International Awards 2008
Winner at Art Director's Club France 2008
Best Animated Film at Cristal Festival 2008
Finalist at D&AD 2008