To remind all those who think radio is dead that many of their favorite artists took their first steps on Virgin Radio, we went looking for fans where one finds them today: on YouTube. We hacked their searches, by replacing traditional pre-rolls with reinterpreted versions of their music videos. Same decor, same staging, but featuring kids instead of artists. The message is simple : these artists took their first steps on Virgin Radio.
Agency: la chose,
Executive Creative Director: Jérôme Gonfond,
Executive Creative Director: Hadi Hassan-Helou,
Copywriter: Mathurin Georges,
Copywriter: Arnaud Girard,
Art Director: Leo Debernardi
Account Director: Pierre Bellefleur,
Client: Virgin Radio,
Program Director: Fréderico Pau,
Communication and promotion Director: Trésor Bofete,
Production company: Das Ding,
Director : Yoann Garel,
Head of TV: Julien Lebourg,
TV Producer: Laura Saccarere,
TV Producer: Patricia Chemoul.